EKUSPORTS LAUNCHES NEW BRANDING & MARKETING CAMPAIGN

RICHMOND, Ky. – The Eastern Kentucky University Department of Athletics released its tailored branding and marketing campaign – Every Day – on Thursday.

The newly-designed Every Day campaign will be visible on print materials, billboards, EKUSports social media platforms and other mediums.

The campaign focuses on both the characteristics and future commitment of Colonel Nation.  The campaign will be used to promote the brand characteristics of dedication and determination displayed “Every Day” by EKU student-athletes, coaches and staff of the department’s 17 sponsored athletics programs.  It also serves as a call to action to Colonel donors, alumni, and fans in showing the same commitment in their generosity, support, and fandom.

Colonel Nation can show their support by:

Joining the Colonel Club—The generous financial support provided by the Colonel Club facilitates the department’s overall mission of fostering the academic, athletics and personal success of student-athletes through graduation, thus helping ensure their success in life.  Your tax-deductible contributions help allow the department to fund scholarships and enhance student-athletes’ academic support, enhance our athletic facilities and invest in unique operational needs as they arise.  No matter the amount, each donation aids in providing vital resources for all aspects of Colonel Athletics.  Your contribution also is associated with valuable benefits, such as priority seating, preferred parking and more.

Purchasing season tickets—Football season is here and basketball season is right around the corner! There are still great seats available for both, but that won’t last long so get yours today! Season tickets are available by calling 844-3-GOBIGE.

Showing your EKU support—Show your support for EKUSports by attending games and events throughout the year! Also show off your spirit wearing the maroon and white around your home, office and in the community.

Use the hashtag #EKUEveryDay—Show us on social media how you support #EKUEveryDay.

Follow EKU athletics online at EKUsports.com and on social media to keep in the know about upcoming events and how we plan to live #EKUEveryDay this year.

www.EKUSports.com